Reasearch and readership figures

Research and leadership figures on the top 9 music magazines:

	Title	Publisher	Jan-Jun 2010	Prd/prd change	Yr/yr change
1	Empire	Bauer Media	179,064	-7.8%	-7.7%
2	Mojo	Bauer Media	91,678	-6.9%	-6.2%
3	Q	Bauer Media	89,450	-5.7%	-10.7%
4	Total Film	Future	76,088	-6.1%	-10.5%
5	Uncut	IPC	74,067	-1.9%	-3.2%
6	Classic Rock	Future	70,323	-1.3%	0.0%
7	Metal Hammer	Future	44,034	5.4%	-4.3%
8	Kerrang!	Bauer Media	44,013	7.0%	1.8%
9	New Musical Express	IPC	33,875	-12.0%	-17.3%

This is a table showing the readership figures for some top music magazines. I found that this was extremely interesting. By looking at this graph I can tell: Empire magazine has the most buyers and readership from january to june 2010 and that new musical express has a lot less (145.189 less readers) But also by looking at this table you can also tell that the readership has declined rapidly year on year and period to period, however new musical express has declined even more which still puts Empire magazine in the lead. The magazine that is starting to get more and more popular is Kerrang! because on period to period it goes up 7.0% whereas all the others decline. The one that has near enough stayed the same over that period of time is classic rock by only declining -1.3% on a period to period basis and not declining at all 0.0% on a year to year basis. Lastly, I also find it interesting that the magazines with the same publisher "Bauer media" are close to each other and mostly near the top except kerrang! This tells us that the most successful publisher is "Bauer media." Overall, the most successful magazine is Empire as it has the most readership and the least successful isNew musical express magazine as it has the lowest readership and the highest decline. However, In the future, I feel that kerrang! magazine will slowly get to the top as its readership is declining so little. I found this research on: http://www.mediaweek.co.uk/news/1022008/MAGAZINE-ABCs-Kerrang-high-note-music-film/